Friday, February 27, 2009

Another Great Shoot With Wray Ward


I’m so excited to make this post to the BLOG. Wray Ward and Glen Raven have been friends and clients for a very long time. Jennifer Appleby, president of the agency now, designed my first logo package. It’s in my prior post. I’ve known these guys and respected them for years.

This ad series sets a benchmark for me. Thinking back it could really be the 10th or 11th year I’ve worked with GR and Sunbrella. But this set of ads is different. It’s a departure from the ordinary lifestyle image of models enjoying shade on patio furniture under awnings.

These ads and the concept, taking furniture and adding a very human nature (movement) to them, is brilliant and fun. The challenge was to think in a different dimension. Hundreds of images had to be captured. Angles had to match. Light had to match. The puzzle was intricate. I love the result.

Thanks to Wray Ward's John Robert, Brandon Scharr, Belle Rape, and Karen Smith AND Mind’s Eye (Atlanta). Great time and great work.


1 comment:

  1. Love the way these turned out! It is amazing to see ideas come to life.

    ReplyDelete