Thursday, October 28, 2010

The Process

From the very beginning of my journey through the world of commercial photography, I’ve preached one thing: production at the start brings you the image you hope for at the end. Let’s produce a job the right way from the very beginning and I guarantee everyone will be happy. A recent client took this to heart. I think you’ll agree, as they have, that there’s no trading great production.

The following set of images takes you through a bit of the process. The first image is from my website. It’s the reason I was chosen for the job. The second image is a test, keeping in mind the criteria set by the client. And finally, the last few images are from the shoot.It’s all about the process. From start to finish, the most important thing in mind was great imagery.